Descrição
Autores: José Antonio Soares - Katia Denise Saraiva Bresciani (Orgs.)
Sinopse:
The organizers of this book, Professors Katia Denise Saraiva Bresciani and José Antonio Soares, have been working for quite some time, providing courses and lectures on Management and Marketing in Veterinary Medicine, mainly to undergraduate, master and doctoral students.The aim is to add, improve and even fill gaps regarding the management, market knowledge and the role of the veterinarian and his collaborators in the everyday context of their clinics, hospitals, pet shops and laboratories, not precluding the rural area as well, so important to Brazil.This content reinforces the best approaches to this segment and operationalization of the companies of this field of activity. Its professionals have to be prepared in such a competitive market, without losing the sensitivity to act in the prevention, diagnosis and indicating the most suitable treatment for each case. Maintaining ethics, a good background of knowledge and developing problem-solving skills are paramount in order to bring comfort to the pets and their owners. Applicability This book aims to serve as a reference for Veterinary Medicine schools, just as for those ones who contemplate in their curriculum frameworks, components that deal with how to manage companies of this branch and present concepts and new ways for administrators who work in segmented areas.
Editora:Editora CRV
ISBN:ISBN: 9788544431016
DOI:10.24824/978854443101.6
Ano de edição:2019
Número de páginas:102
Formato:14x21
Compre a versão E-book nos principais marketplaces
Assunto:
S676
Soares, José Antonio
Relationship marketing in veterinary medicine José Antonio Soares,
Katia Denise Saraiva Bresciani (organizers) – Curitiba CRV, 2019
102 p
Bibliography
ISBN 978-85-444-3101-6
DOI 1024824978-85-444-3101-6
1 Marketing 2 Relationship marketing 3 Marketing in segmented areas
4 Marketing in veterinary medicine I Bresciani, Katia Denise Saraiva org
II Tittle III Series
CDU 6591 CDD 6588
PREFACE
CHAPTER
THE EVOLUTION OF THE QUALITY APPROACH
from products, to services, information and people
José Antonio Soares
Katia Denise Saraiva Bresciani
Julia Cestari Pierucci
Lucas Vinicius Shigaki de Matos
Nadia Kassouf Pizzinatto
CHAPTER
VETERINARY HOSPITALS
Daniel José Hoffmann
Marcel Gambin Marques
Flávio Sader Corbucci
Luciana Prando
José Antonio Soares
CHAPTER
VETERINARY CLINICS
Ana Paula Lopes Santana
Carolina Bruno Barbosa
Dayrine Candido Santos
Flávio Sader Corbucci
Bruno César Miranda Oliveira
Willian Marinho Dourado Coelho
José Antonio Soares
CHAPTER
VETERINARY CLINICAL LABORATORY
Walter Bertequini Nagata
Mariele Fernanda da Cruz Panegossi
Monally Conceição Costa de Aquino
Saulo Hudson Nery Loiola
Flávio Sader Corbucci
Luciana Prando
José Antonio Soares
Katia Brescianiindd CHAPTER
PET SHOPS
Luciana Prando
Bruna Rezende Silva Martins de Oliveira
Flávio Sader Corbucci
Jamila Cristina Baptistella
Luiz da Silveira Neto
José Antonio Soares
CHAPTER
RURAL ADMINISTRATION
Thiago Luís Magnani Grassi
Fernando Franco Polizel
Karline Tikae Tani
Flávio Sader Corbucci
Elís Domingos Ferrari
José Antonio Soares
INDEX
ABOUT THE ORGANIZERS
PREFACE WRITER
LIST OF CONTRIBUTORS
