This work addresses the need to rethink the relationship between the scientific production developed in academia and its dissemination to a non-specialized public through social media. It emphasizes that scientific dissemination goes beyond visually appealing approaches and scientific jargon translation. Effectively connecting science and society is a challenge, and scientific dissemination becomes a powerful tool, mainly when guided by theoretical and methodological frameworks that foster horizontal dialogue with the public. Seeking to start a fruitful and continuous conversation on science in the digital world, the book explores the dynamics of social networks and media and their influence on science and public communication, pointing out their transformative potential and the challenges presented—from algorithmic filtering to the increasing use of social media by researchers. Throughout its six chapters, the book proposes a shift in how scientific dissemination practices are perceived, aiming to spark debates and reflections while offering a solid foundation for future discussions. Whether you are a novice reader or an experienced researcher, this work provides a gateway to a deeper understanding of scientific dissemination on social media, with a particular focus on the potential of TikTok.
Autores:
Sabrina Dos Santos Serafim
She holds a Bachelor's degree in Social Communication, majoring in Public Relations, from UERJ. Master’s degree by Postgraduate Program in Education, Management and Dissemination in Biosciences - PPG MP-EGeD/UFRJ. Specialist in Business Management from Ibmec/RJ. Member of the Laboratory of Neuroscience, Design and Science Communication - SINAPSE LAB/IFRJ research group. Marketing professional with over 10 years of experience.
Marcelo Borges Rocha
He holds a Bachelor's degree in Biological Sciences from UFRJ. Master's degree in Educational Technology for Health and PhD in Zoology, both from UFRJ. Professor in the Graduate Science, Technology, and Education program at CEFET/RJ. Coordinator of the Laboratory for Science Communication and Science Teaching - LABDEC/CEFET. Conducts research in the fields of Science Communication and Environment.
Grazielle Rodrigues Pereira
She holds a Bachelor's degree in Physics from UFRRJ. Master's degree in Sciences from Oswaldo Cruz Institute/FIOCRUZ and Ph.D. in Biological Sciences (Biophysics) from UFRJ. Full Professor at IFRJ and Director of Education at IFRJ’s Mesquita Campus. Leader of the research group at the Laboratory of Neuroscience, Design, and Science Communication - SINAPSE LAB/IFRJ. Conducts research in the fields of Science Communication and Neuroscience.
Detalhes ISBN: 978-65-251-7425-9 ISBN Digital: 978-65-251-7423-5 DOI: 10.24824/978652517425.9 Ano da Edição: 2025 Distribuidora: Editora CRV Número de páginas: 92 Formato do livro: 14x21 Numero da Edição: 1
Assunto: E VERY SECOND COUNTS: the use of TikTok in science communication Sabrina dos Santos Serafim Marcelo Borges Rocha Grazielle Rodrigues Pereira E93 Every second counts the use of TikTok in science communication Sabrina dos Santos Serafi m, Marcelo Borges Rocha, Grazielle Rogrigues Pereira (orgs) – Curitiba CRV, 2024 92 p Bibliografi a ISBN Digital 9786525174235 ISBN Físico 9786525174259 DOI 10248249786525174259 ISBN Digital 978-65-251-7423-5 ISBN Físico 978-65-251-7425-9 DOI 10.24824/978652517425.9 1 Ciências sociais 2 Mídias Sociais 3 Divulgação científi ca 4 TikTok I Serafi m, Sabrina dos Santos II Rocha, Marcelo Borges III Pereira, Grazielle Rodrigues IV Título V Série CDU 31677 CDD 30223
